December 2014 After-Action Review

Posted: January 2, 2015 in Self-publishing
Tags: , , , ,

December 2014 provided me with my first full-month year-over-year sales statistics. It also provided me with many reasons to curse the literary Gods, hurl my copy of The Elements of Style to the ground in a huff, and vow never again to grace the InterWebs with my self-published genius. Then I took a deep breath, relaxed, and began the second paragraph of this blog post.

First, the gory year-over-year details:

December 2013 — A World Gone Gray: 18

December 2014 — A World Gone Gray: 1

For the math-challenged (myself included) that comes out to an 18:1 ratio. In the negative. Generally, one hopes to see improvement over time as far as sales of ebooks is concerned. Clearly, in this case, no. The possible reasons for this drop-off in sales are myriad. Maybe it was the favorable conditions provided by Amazon at the time of my first book launch becoming less-than-favorable over time. Exposure seemed to be at an apex when I released AWGG (Thanksgiving-ish, 2013), and I managed double-figures in monthly sales through March. Sales gradually dropped off after that, month-over-month, due in some part, I imagine, to the advent of Kindle Unlimited. Frankly, I have no idea what’s driving indie ebook sales at Amazon these days. All I can confirm is that the overall sales for AWGG over the 13.3 months of its existence resemble the right side of a bell curve.

Clearly, changes need to be made. The slipshod gameplan I had in place prior to my foray into this self-publishing thing has proved less-than-successful. In lieu of firing my offensive coordinator, head coach, and general manager, I’ve decided to…



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