April After-Action Review

Posted: May 3, 2014 in Self-publishing
Tags: , , , ,


Say that three times fast. Ha! Not as easy as you’d think, is it?

Since I refuse to use the obvious “April is the cruelest month” pun (again), I’ll get straight to the point. April sucked. Okay, it sucked on the sales front. Some of the other fronts were downright Kate Upton-like.

Seven is considered a lucky number in many cultures, but in the admittedly specific culture of my home and its inhabitants (namely, me and the occasional house centipede), seven sales is decidedly unlucky. If memory serves (though I’m trying to forget), April’s  “performance” equals my worst month ever. As much as I’d like to blame Spring Break bacchanalia, solar flares, or Vladimir Putin for the invasion of my sales by mediocrity, I’ve officially waved the white flag and conceded that I’ll never know exactly what persuades a person to plunk their hard-earned cash down on the counter in 2014 and slide it to the cashier in exchange for [insert product of your choice here]. Okay, I’m “Dyno-mite!” enough to know that an exchange of paper money for legal goods hasn’t occurred since Will Smith punched that alien’s face in Independence Day. But still, you get my drift.

I’ve recently joined the 21st century and learned that a social media presence is absolutely key to financial success in today’s world. I know this because social media told me so. But a funny thing happened on the way to the bitcoin bank: Nothing. Literally nothing. This past month (again, my worst [which ain’t sayin’ much]) I put much more effort into online marketing (specifically Smashwords and Twitter) than ever before. The results? A week-long $1-off coupon offer at Smashwords that yielded no sales. On the plus side, I gained around 300 Twitter followers, mostly as a result of following others. A hundred or so tweets advertising my digital wares (targeted unspammingly toward trending topics in my region) resulted in no sales. Lots of looks (according to Smashwords, anyway) but no sales. Sigh.

In all seriousness, I knew the self-publishing author job was dangerous when I took it. I’m actually doing better than I thought I would. As we head into May (is it really May already?), I’m beginning the final editing process for my next release. It’s actually a tweener. I don’t expect much from it, but it’s close to my heart and I think it’ll make a nice addition to the ol’ portfolio before my Summer and Autumn releases are, well, released.



  1. Great post and social media is key, I suppose thats where my short comings enter. I’m no good at it

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