March After-Action Review

Posted: April 1, 2014 in Self-publishing
Tags: , , , ,


According to yore and to lore (in the Northern Hemisphere, anyway), March comes in like a lion and goes out like a lamb. For your humble blog guy, sales-wise, March came in like a lamb and went out like another lamb of equal or lesser value. To put it more succinctly—meh.

Somehow, someway, A World Gone Gray sold around thirty copies during its first thirty days of existence way back in November-December of 2013 before the predictable tail-off began. I was hoping for similar numbers for Signal Fire when I published it on March 4th, but the ebook-reading community responded with a collective yawn. I can count the number of Signal Fire sales thus far on two hands. And if I’m involved in some catastrophic industrial accident tomorrow that costs me both of my thumbs, I’ll still be able count the number of Signal Fire sales thus far on two horribly-mutilated hands. As far as AWGG and Like Life Itself are concerned…yeah, they still technically exist.

Rather than drive myself nuttier by over-analyzing Signal Fire‘s disappointing debut (Was it timing of release? Pretentious “By the Author of…” tagline by an unknown author? Poorly-chosen genre categories/search keywords? Plain ol’ crappy writing?), I’m going take a deep breath, crack open a beer, and remind myself yet again that sales don’t necessarily equal success. (Feel free to stop laughing at any time. I’ll wait).  Although I didn’t get rich last month, I did make progress.

For one thing, I received my first four (four!) reviews. They were a bit mixed (more details here), but to summarize, I got one five-star, two four-star, and one two-star review for various books over various platforms. For my fellow baseball-dork statheads, that’s an overall average of 3.75; a perfectly-acceptable ERA in this day and age. I’ll take that any day of the week. I also attracted about 25 Twitter followers. Way back in February, I set a goal of six posts per month on this here Web log. I swatted eight posts over the fence in February, then circled the bases a Ruthian eleven times in March. Although you can’t see it, I’m giving myself an incredibly painful high-five with my horribly-mutilated hands right now.

All in all, I’m happy with where I am on the self-publishing front. I’ve earned back the cost of my covers (my only monetary expense to date) with enough left over to fuel the POS car that takes me to my real job every day. And if all goes at least reasonably according to plan, I’ll have another three novels out by the end of the year. Can’t complain.






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