Titles and Taglines and Blurbs, Oh My!

Posted: March 27, 2014 in Self-publishing
Tags: , , , ,


As evidenced by the blog post title you just read, one of my many weak points as a self-publishing writer is my inability to come up with clever, original, pithy strings of letters that make people want to buy my books. Exhibits A through C? All of my book titles suck. A World Gone Gray sounds utterly pretentious, but it winked into existence in my brain at the same time 75% of the novel did seven years ago. So it stuck. Signal Fire? I called it Beacons for four years, then decided a week before I published it that it looked too much like Bacon. So I opened my handy-dandy thesaurus to “beacon,” closed my eyes, and pointed. I’ll have to consult with my team of lawyers, but I’m pretty sure I owe the Roget estate half the royalties. I pulled Like Life Itself completely out of my ass. Obviously.

Well, the internal saber-rattling between my suckitude at marketing and my desire to sell books escalated into all-out war the other night. I happened to log onto Twitter, and #Kindle happened to be the top-trending topic (still is, last time I checked). Naturally, I thought, this is a golden opportunity to have my promotional tweets be lost among the millions of other ones being sent out by other self-publishers doing the same thing I’m doing. In a word (well, two): Mission Accomplished. Okay, it wasn’t a total loss. I picked up a few followers, some of whom seem to be actual existing humans. Some of them may even be readers.

Before I dove into the gladiatorial arena that is Twitter-trending-Kindle, I had a game plan. Don’t be that over-eager spambot douche who Tweets every nanosecond, I told myself. People see right through that. But even if I had wanted to be a spamming douchebot, I couldn’t have. It turns out that my desire to compose an original, compelling 140-character self-advertisement trumps the ol’ copy-and-spam method every time. And it takes (me, anyway) ten or fifteen minutes to obsessively edit one of those bad boys into something suitable for cyberspace. But I also figure a ten- or fifteen-minute break between tweets gives any potential readers time aplenty to discover my awesomeness, so I’m golden. And that’s the story I’m sticking to.

To make a long post short, I think this bodes well for my writing. If I can obsessively edit throw-away Twitter posts at 3am on a Tuesday, odds are the rest of my work will be pretty well-scrutinized. For now, however, I’m off to peddle my wares on Twitter. Excelsior!







  1. Karla says:

    Lmao!!!!! This was funny. You’re funny 🙂
    Yeah I am thinkin of changing my WIP’s title. Fortunately, I won’t publish till way later this year, so I have time. I guess I should also prepare for twitter!

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